Introducing KGK.live: An Innovative Online Diamond Trading Platform

With the current conditions of a pandemic, a number of disruptions changed the world that we were so used to seeing daily. While going out is difficult considering the conditions, a number of supply chains also got disturbed, choked, or completely cut off owing to the pandemic. In a scenario like this, the diamond industry was taking a huge hit with a decrease in demand not only from the consumers but also from retailers.

With distribution becoming difficult as conditions progressed, there was a need for reform in the industry. Being a pioneer in the field and with a history that dates back to more than 60 years, KGK Group decided to launch its own online platform for digital sales of diamonds in the world; KGK Live. What is KGK Live and how does it work? This blog takes a comprehensive look at the reasons and processes involved behind the unveiling of such an innovative solution.

Online With KGK Live

The internet is filled with online wholesalers providing you everything from a rough diamond to a polished product, with almost all varieties available at just the click of a button. However, even with plenty of iterations of these, there is one thing that most of these platforms don’t have trust.

The one thing that everyone understands, especially retailers, is that diamonds are not something that you can trust just about anyone with. There are a number of factors that determine the value of a diamond, including the 4Cs (Cut, Colour, Clarity, Carat), certificate of authenticity and a diamond certificate from a recognised gemology lab. When you are surfing online, there are little to no means to verify any of these factors; you can’t see the true colour or clarity of the diamond online, nor can you verify the weight by just looking at the diamond. Some websites even go the lengths of hiding the certifications, which may mean that they are either not telling the truth about its grade or the diamond is illegally acquired. In both cases, you will be better off not buying the diamond.

What KGK Live does is that it introduces the trust that KGK Group has held for more than a century and brings that trust directly to the market. It brings together key retailers in the diamond market and helps them sell their inventory to buyers in real-time. The platform is a secured ground for everyone to engage in online trading of diamonds and get assured of the quality. Moreover, with KGK Group’s involvement, buyers can also rest assured of getting exactly what they have been promised.

Such innovative steps are what make KGK Group a pioneer of the industry. With this digitisation of the diamond trading business, the group begins a new chapter of making the diamond market safe, secure, and more easily accessible even in these adverse conditions. As one of the leading diamond distributor in Hong Kong, KGK Group invites retailers and jewellers alike to participate in this revolution. Visit KGK.live today or get in touch with one of our experts today.